The Making of Coolblue
- Client
- Coolblue
- Type
- Project film
- Length
- 62 seconds
Bulsink is a general contractor for retail, hospitality, office and leisure developments. For Bulsink, White Label filmed how an empty shell in Ekkersrijt became a fully fitted Coolblue store. In 60 seconds, Niels takes you through the construction process.
The brief
Bulsink wanted to show both the speed of construction and the care taken with the finish. Visitors entering the completed store see the result. To make the work behind it visible too, White Label followed the project from demolition onwards.
Approach
White Label filmed construction in chronological order. You can see the space change from one phase to the next and get a sense of the pace of the build. Meanwhile, Niels explains how the work progressed. His story gives context to the changes on screen.
Result
The film condenses the entire construction process into one minute. At the end, you see the store as customers know it, with the empty shell from the opening still fresh in your memory.
More about Project film.
