Services

Animation and motion graphics

At a glance

An animated video explains processes, services or information through designed images. Animation is intended for organisations whose subject cannot be filmed directly or needs additional visual explanation. Delivery may be an animated video or motion graphics within a filmed production. Costs and timing are agreed for each assignment based on the script, visual style and scope; there is no fixed animation rate. A production at White Label often takes two to four weeks.

Some things cannot be filmed: a process inside a machine, a service without a physical product, a strategy or a set of numbers. Animation makes them visible. I make fully animated videos and add motion graphics to filmed productions.

What animation is good for

  • Explainer videos for services, software and complex products
  • Motion graphics in corporate and product videos: titles, captions, charts and infographics
  • Animated logos and brand elements
  • Short animated videos for social media

How I work

Animation starts on paper, just like a film. I write the script, make a storyboard and design style frames in your brand identity before I animate a single second. You approve the story and the look early, so there are no surprises at the end.

If the animation requires specific expertise, I bring in a specialist from my network who fits the style your project needs, from clean motion graphics to illustrated 2D animation.

And action! info@whitelabel.video

Recent work

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Frequently asked questions

Can animation show what happens inside a machine?

Yes. Animation can show a process a camera cannot capture. I discuss the required information and technical review before developing the visuals. Read more

Can motion graphics be integrated with filmed footage?

Yes. Titles, numbers or simple visual explanations can complement filmed scenes. I agree style and scope; animation and motion graphics are budgeted as custom work. Read more

Can an animation use existing brand elements?

Yes. Logos, colours, typography and illustrations can provide the starting point when suitable files are available. I review what can be used and what still needs to be created. Read more

Will I review the story before animation production starts?

Yes. I first agree the storyline and visual direction with you. Reviewing those choices early helps keep later changes to finished animation manageable. Read more