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Practical insights for your next video production.
Briefing
How to brief a video production company
A good brief starts with the right questions.
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Comparison
Animation or live action: which fits your story?
Choose the format around what viewers need to see. An invisible process calls for something different from an employee describing their work.
2 min read
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Comparison
Make a video yourself or outsource it: when should you choose each?
A short update needs a different approach from a major product launch. Compare the job the video must do, your team’s skills and available time.
3 min read
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Comparison
Freelance videographer or production company: which fits your brief?
The difference is not just the camera or the price. Check who does the work, how much coordination is needed and who takes responsibility.
3 min read
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Budget
What does a corporate video cost?
What goes into the price of a video.
5 min read
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Distribution
Video formats per platform: length, aspect ratio and subtitles
The right format for every platform.
3 min read
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Process
How a video production works: the 8 steps and how long they take
From the first idea to the final edit.
4 min read
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Strategy
Which video fits your goal?
Choose the format that strengthens your story.
4 min read