Services
Product video production
At a glance
A product video shows how a product works and where it is used. It is intended for companies explaining applications to customers, users or buyers. Filmed footage, screen recordings and optional animation provide material for product pages, presentations or advertising. A production at White Label often takes two to four weeks, including one to three shooting days. Animation and additional versions are budgeted separately.
A good product video makes a product clear in under two minutes. I film products where they are used, in the lab, in the factory or on the road, and combine that with close-ups, animation and screen recordings.
Show the product, not a description of it
A technical product is hard to explain in text. On video, viewers see it work. The best product videos show the product in its real context: an instrument on a lab bench, a machine on the factory floor, an app in the hands of the person who uses it.
What you get
- A script that explains your product in the language of your customer
- Product filming with controlled light and close-ups that show detail and quality
- Filming on location, in the lab or in the studio
- Animation or screen recordings where footage alone cannot show how something works
- Versions for your website, sales team, trade fairs and social media
Examples
For Technobis I filmed the Crystal16 in a working lab, so researchers see the instrument the way they would use it. For App on the Road I took the camera on the road, with a truck driving through the Dutch dunes.
Examples
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Frequently asked questions
Can you demonstrate how a technical product works?
Yes. I film actions, details and applications and discuss what explanation the viewer needs. Animation can be an additional option where footage alone is insufficient. Read more
Does a product need to be fully operational for filming?
Yes, if the video needs to demonstrate actual operation. For a prototype, I discuss what can be demonstrated reliably and what is still missing. Read more
Can one product shoot capture details and real-world use?
Yes. I plan close-ups and usage scenes together so viewers understand both form and function. Locations, participants and setup time are agreed beforehand. Read more
Can you include software within a product video?
Yes. Screen recordings can complement the filmed application. I agree which screens can be shown and how real or demonstration data should appear safely. Read more