Crystal16

Technobis develops laboratory instruments for crystallization research, used by pharmaceutical and chemical companies and universities to study how compounds dissolve and crystallize.

The brief

The Crystal16 lets researchers run sixteen crystallisation experiments at once. Technobis wanted a short product film for scientists who know exactly what they are looking for. They want to see how the instrument works, how to control the temperature and where to read the results.

Approach

White Label filmed the Crystal16 in a working laboratory. The film follows the researcher step by step, from loading the samples to reading the results on the laptop. Each function appears at the point when the researcher uses it.

Wide shots show how the instrument, sample blocks and laptop sit on the lab bench. Close-ups show the Crystal16’s build quality. The calm edit gives viewers time to follow the actions and examine the details.

Result

In under two minutes, a researcher sees how an experiment with the Crystal16 works. Technobis uses the film on the product page and in sales conversations. At trade fairs, a subtitled version lets visitors follow the film without sound.

More about Product video.