Physical Studio
- Client
- Physical Studio
- Type
- Campaign
- Length
- 68 seconds
Physical Studio is a physiotherapy practice and fitness studio in Amsterdam. In the campaign, employees explain what their approach means for people who come to train or receive treatment.
The brief
Someone looking for a place to exercise has different questions from someone looking for a physiotherapist. Physical Studio wanted to reach both groups while explaining the value of bringing physiotherapy and fitness together under one roof.
Approach
White Label invited employees to talk about the studio from their own professional perspective. For one video, White Label took the viewpoint of someone looking to train. Another version focuses on treatment. Each viewer hears the story that matches their reason for coming to Physical Studio.
Result
The campaign consists of several videos, each with its own purpose. Individually, they answer a specific question about exercise or physiotherapy. Together, they show how Physical Studio brings both disciplines together.
More about Campaign.
