LOTT Gioielli x Rose Bertram
- Client
- LOTT Gioielli
- Type
- Online campaign
- Length
- 50 seconds
- Website
- lottgioielli.com
LOTT Gioielli is a Dutch jewellery brand known for bold statement pieces, sold online and through boutiques.
The brief
LOTT Gioielli makes jewellery that is meant to be noticed. For a new collection the brand worked with model Rose Bertram and asked White Label to make the campaign film: a short piece for its online channels that shows the pieces and carries the attitude of the brand.
Approach
Jewellery is small, and the screen is usually a phone. That decided the visual approach. The camera stays close, the framing is tight, and the lighting is controlled so that every earring and ring catches the light. Rose Bertram carries the mood: relaxed, confident, a little playful, filmed in a restaurant setting that gives the pieces a real context instead of a studio backdrop.
White Label shot with the vertical formats in mind from the start, so the Instagram versions are not afterthoughts. Every key shot works in both 16:9 and 9:16.
Result
A fifty-second campaign film and vertical cut-downs, made for LOTT Gioielli’s website and social media. The film puts the product and the personality of the brand together in a way a still image cannot.
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