Spa Zuiver

Spa Zuiver is a wellness resort in the Amsterdamse Bos, with saunas, pools, a gym and a hotel, and one of the best-known spas in the Amsterdam region.

The brief

Spa Zuiver wanted to fill the quieter summer months. The campaign had to persuade people in and around Amsterdam that a spa is a summer destination too: outdoor pools, sun and slowing down. It needed to work as an online ad, so it had to land in seconds.

Approach

White Label filmed on location at the spa on a summer day with natural light. Rather than listing facilities, the film gives the viewer the feeling of being there: water, light, and time slowing down. A calm rhythm in the edit and no voice-over let the images do the work.

The campaign runs in feeds where sound is often off, so the film reads without audio. White Label framed for square and vertical formats during the shoot, so the platform versions keep the important parts of each shot.

Result

A thirty-five-second summer campaign in three formats, used by Spa Zuiver for online advertising and social media. Earlier White Label made a short seasonal video for the spa as well, so the campaigns build on a consistent look.

More about Online campaign.