Instituut Marie
- Client
- Instituut Marie
- Type
- Campaign
- Length
- 35 seconds
Instituut Marie brings several specialisms together under one name. In the campaign, the specialists talk about their own work and their collaboration within the institute.
The brief
Instituut Marie wanted to show the full range of its services under one recognisable name. The challenge was to make clear what people can come to the institute for and the added value of having its specialists work together under one roof.
Approach
White Label started with the specialists’ stories. One video focuses on a single specialist and gives an insight into their field. Another shifts the focus to collaboration, with the specialists explaining how their expertise complements each other. The starting point is always the same: you get to know Instituut Marie through the people who work there.
Result
Instituut Marie has a series of campaign videos, each serving a different purpose. One version explains a specific specialism. Another shows why collaboration is an important part of the approach.
More about Campaign.
