Services

Commercial video production

At a glance

A commercial presents a brand, product or service for advertising. It is intended for companies and agencies communicating a defined message. Concept development, filming and editing produce a video for the selected advertising channels. A production at White Label often takes two to four weeks. Actors, locations and additional versions are budgeted for each assignment rather than included in a fixed package.

A commercial brings your brand, product or service to people's attention in a short time. I turn a clear idea into strong images and a film that fits your audience and advertising channels.

One clear idea on screen

A commercial starts with a clear message. I develop the concept and script, select locations and cast, and handle filming, editing, colour grading and sound design.

What you get

  • A concept and script for your brand, product or service
  • Production with the crew, cast and locations the idea calls for
  • A main film and short versions for your chosen channels
  • Suitable aspect ratios and subtitles for social media

Examples

I made a commercial with Freddy’s for Henkelman and introduced the dining concept Taste bij Dirk on screen. Both films show how a clear idea makes a product or experience recognisable.

And action! info@whitelabel.video

Examples

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Frequently asked questions

Can you build a commercial around one specific action?

Yes. I develop the message and ending around what viewers should do, such as view a product or book an appointment. That decision guides the concept and edit. Read more

Can a commercial’s first second vary by advertising channel?

Yes. I can prepare different openings and crops when they are part of the brief. Share placements beforehand so the footage supports them. Read more

Can a commercial feature actors?

Yes. Casting and actors are discussed as custom work. Agreed usage, scheduling and any additional costs are confirmed before filming. Read more

Can I initially target a commercial at one audience?

Yes. A defined audience helps choose the message, examples and tone. If you later want to reach other audiences, I discuss which additional versions are needed. Read more