Taste bij Dirk commercial
- Client
- Bij Dirk
- Type
- Commercial
- Length
- 78 seconds
Bij Dirk is a restaurant that introduced Taste bij Dirk: guests choose the number of courses, and the kitchen decides the rest.
The brief
A new way of dining: guests choose the number of courses in advance, and everything else is a surprise at a high level. To launch the concept, the restaurant needed a commercial that makes people curious without giving the menu away.
Approach
Curiosity and surprise are the heart of the concept, so they became the heart of the film. White Label filmed in the kitchen, close to the hands of the chef and the ingredients: fresh vegetables on the board, the knife, the pans. The viewer sees the care and the quality, but never the finished dishes. What arrives at the table stays a surprise.
The film was one of White Label’s early productions, and its approach still holds: show the craft, keep the promise, and let the viewer want to find out the rest.
Result
A commercial that introduced Taste bij Dirk online and gave the restaurant a film to share on its website and social channels.
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