Henkelman × Freddy's commercial
- Client
- Henkelman
- Type
- Commercial
- Length
- 56 seconds
- Website
- henkelman.com
Henkelman makes professional vacuum packing machines for kitchens, butchers and food producers. For this commercial it teamed up with Freddy's, a supplier of marinades and ingredients.
The brief
A vacuum packing machine is a practical product, but its purpose is appetite: keeping food fresh, marinating faster, sealing flavour. Henkelman and Freddy’s wanted a commercial that sells that result, with the food in the lead role and the machine as the tool that makes it possible.
Approach
White Label filmed in a controlled studio setting where light and camera movement do the work. Tomahawk steaks, marinades and fresh ingredients are shown in close-up, in the style of food photography, with slow movement and warm light. The Henkelman machine appears as part of the process, sealing the marinated meat, instead of as a product shot at the end. That keeps the film about the result: better food.
Result
A fifty-six-second commercial and social cut-downs used by Henkelman and Freddy’s in online campaigns and at trade shows. It was White Label’s second production for Henkelman, after the recruitment video for its factory in ’s-Hertogenbosch.
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