Henkelman recruitment video

Henkelman designs and builds professional vacuum packing machines in ’s-Hertogenbosch and sells them worldwide to the food industry, restaurants and retailers.

The brief

Henkelman builds its machines in its own factory, and like every manufacturer it competes for skilled technical people. Job ads describe the work, but candidates want to see it: the hall, the machines, the colleagues. Henkelman asked for a recruitment video that answers the question “what is it like to work here?” honestly.

Approach

White Label let the people who do the work answer. Filming took place on the factory floor and in the warehouse, from the assembly of the machines to the pallets ready for shipping. Employees from different departments tell their own story in their own words: what they build, how the team works and what a day looks like. White Label kept the interviews conversational, so people who had never stood in front of a camera come across naturally.

The video is deliberately longer than a commercial. A candidate considering a job is willing to spend two and a half minutes, and the extra time lets the video show the range of roles instead of a single glossy impression.

Result

A full portrait of Henkelman as an employer, used on the careers page and in recruitment campaigns, with short versions for job platforms and social media. Henkelman later returned to White Label for a commercial with Freddy’s.

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