Inside sales
- Client
- RAXTAR
- Type
- Recruitment video
- Length
- 36 seconds
RAXTAR is a leading supplier of construction hoists for high-rise buildings. RAXTAR’s hoists have been used in the construction of some of the world’s tallest skyscrapers, including One World Trade Center in New York. In this recruitment video, White Label follows an employee in the Inside Sales department.
The brief
RAXTAR was looking for new talent for its inside sales team. To show candidates what the role involves, the company also wanted to show the working environment. How do colleagues interact, and what does it take to respond when a customer brings a complex problem?
Approach
White Label followed the employee at work and chose a fast-paced edit. That pace suits RAXTAR and gives viewers a feel for the department’s rhythm. Between tasks, there is room to show the atmosphere in the workplace. The way colleagues work together shows what RAXTAR values as an employer.
Result
Through a future colleague, candidates discover what makes working in inside sales challenging. Before applying, they can judge whether the role, the pace and the team suit them.
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