HVC brand film

Frisse Blikken is a creative agency that helps organisations with areas including employer branding. Together with Frisse Blikken and HVC, White Label developed a brand and recruitment campaign for the waste and energy company.

The brief

HVC collects waste, recovers raw materials and works with municipalities and water authorities on sustainable energy. HVC wanted to show how these activities connect, where the organisation is heading and, above all, the career opportunities this creates. Someone who knows HVC through waste collection might not immediately think of a job in the energy sector.

Approach

White Label made a brand film bringing together HVC’s different fields of work. Its mission and vision take shape through the work itself. From separating waste to generating energy, the film shows what people at HVC contribute to.

White Label also made a separate recruitment video for each sector. These shift the perspective from the organisation to the field of work, giving candidates interested in a particular sector a more focused picture of the work and the opportunities at HVC.

Result

HVC can use the brand film widely to introduce the organisation to the public and potential employees. For recruitment, HVC can choose the video that matches each audience’s field of interest.

More about Brand film & recruitment.