App on the Road product video

App on the Road makes fleet management software from Alkmaar: a driver app for vehicle inspections, damage and defect reports and chat, and an operations dashboard for fleet managers. It is used by transport companies, municipalities, waste collectors and rental companies.

The brief

App on the Road is used where the work happens: in the cab, at the start of a shift, at the roadside when something is damaged. The product video had to explain what the software does for drivers and fleet managers, and it had to feel like the world it is made for, not like an office.

Approach

So White Label took the camera on the road. A truck, a driver and the open road through the Dutch dunes set the scene, with the lighthouse on the coast as a landmark. The driver’s part of the story is filmed live: the inspection round, a photo of damage, the app in hand. The fleet manager’s side is shown through the dashboard on screen, so the viewer sees the notification arrive and the work order being created.

The edit alternates between the road and the screen, which makes the connection between the driver app and the operations dashboard clear without explaining it in words. A short voice-over ties the two together.

Result

A product video of under two minutes that shows both sides of the product in the context it was built for. App on the Road uses it on its website and in sales demos, with a silent captioned version for LinkedIn and trade fairs.

More about Product video.