ED&A recruitment campaign

ED&A develops and produces custom electronics and controls in Kalmthout, Belgium, for products such as ovens, ventilation systems and industrial washing machines. Founded in 1981, it employs over a hundred people.

The brief

ED&A designs and builds electronics, and it needs engineers, software developers and production staff to do it. Technical talent is scarce in the region north of Antwerp, and candidates want to know what they would be working on before they apply. ED&A asked for a recruitment campaign that shows both the work and the people.

Approach

White Label made two kinds of video from one production. The main video takes viewers through the development, production and test areas, where employees explain what they do and what they build. Alongside it White Label made personal portraits: one employee, one story, filmed against a clean blue background with the colour of the ED&A brand. In the portrait of Tobias, for example, a single employee tells what working at ED&A is like, from the first day to the projects Tobias is proud of.

Together the two formats give candidates the full picture: the company in the main video, the colleague in the portrait.

Result

A recruitment video and a series of personal portraits that ED&A uses on its careers site and in social campaigns. The portrait format is easy to extend: a new employee, a new video, the same look.

More about Recruitment campaign.