Freedom Internet crowdfunding campaign

Freedom Internet is a Dutch internet provider founded by former XS4ALL staff after that brand was discontinued. It positions itself on privacy, net neutrality and a human helpdesk.

The brief

Freedom Internet calls itself the only provider with a much-needed counter-voice. To grow, it launched a crowdfunding campaign among its customers and supporters. The campaign needed a video that explains why the company exists, what the money is for and why people should invest, in a tone that fits a company built on principles rather than on price.

Approach

Crowdfunding works when people back people, so White Label put the team of Freedom in front of the camera: developers, helpdesk staff and the people who run the company. Each of them gets a name on screen and speaks for themselves, against the bright yellow of the brand. No actors, no voice-over, no stock footage.

The script builds from the reason the company exists to the concrete ask, so viewers understand both the mission and what their contribution makes possible. The look is simple and direct, matching the way Freedom talks to its customers.

Result

A campaign video that carried Freedom Internet’s crowdfunding and gave the company a clear, personal statement of what it stands for. Short versions supported the campaign on social media.

More about Crowdfunding campaign.